Targeted Display Advertising
You know that you've seen it, but how does it work? Targeting has rapidly turned into today's buzz word for the average marketing department. And its advantages have been increasingly
realized among businesses both small and big. Our Targeted Display Advertising platform allows you to deliver your message without waste. We do this by serving your ads only to those online users who have demonstrated relevant interest
in what you offer as a business. There are many ways in which we are able to do this, such as;
- Showing your ad to individuals who have gone to your website or your competition's website .
- Showing your ad to individuals that have searched Google, and other search engines, for keywords associated with your business.
- Showing your ads to individuals who've read blog articles, news content, descriptions, and etc. relevant to the products you have.
And so, all of your incredible digital advertisements will be served on the ad space real estate of websites that your customers are visiting. Sites like MSN.com, ESPN.com and even Facebook. WROC
Advertising Solutions targeted display options
give you a chance to be seen by the very people who are showing relevant online activity.
Mobile targeting the block, building or event that your customers are walking around in is now a possibility with our location focused geofencing technology. Why not strengthen you digital advertising
efforts by extending the search and behavior targeting with drawing your own fences around relevant and specific areas? But there is so much more to this than meets the eye, give us a call and let us help create that ultra-dynamic marketing
Online Video Advertising
Programmatic video advertising is booming and it's not a surprise with over 500 years of YouTube videos being watch everyday, on Facebook alone! Targeted video is a lot like targeted
display advertising in that it uses all the Big Data applications to focus your company's amazing video as a pre-roll commercial and delivering to the ideal online viewer. All of the great targeting and behavioral features that are used
within our display ad campaigns are also available on video campaigns. But with the shear rise in video consumption, we have some exciting additional tactics:
- We can trigger your commercial advertising pre-roll to run during a specific weather conditions. Such as when it hails, hot or cold temperatures, sky conditions, and so forth.
- We are able to create custom consumer data points known as segments that allow you to target to specific web users based on opinions and spending habits.
- Even more, we are able to specifically deliver your video ad to demographics, during different times of the day, and even geo-target businesses and neighborhoods.
Mobile is King
in a jungle of screened devices consisting of constantly improving tablets, laptops and now smart watches. Our cell phones now bring locality to the consumer, making the search of phone numbers,
addresses, services, products and reviews, even more accessible. And understand that, as a business, in order to be found you have to have a presence. In addition, that presence has to be up to date with the mobile audience. As a result,
you could lose out on turning your website visitors into long lasting customer because they couldn't navigate your site on their smartphone.
Furthermore, our responsive, "flexible layout", website development expertise will turn your outdated website into one that satisfies the user experience. And now, once you've improved the
capabilities of your site, we can discuss driving
traffic from your rich display ads and video ads. So, targeting your customers on websites and apps on those same devices and start funneling them towards conversion. Finally, keep in mind that mobile usage
grows 58% year over year!
As our digital landscape evolves so does the evolution of how businesses advertise on it. Due to the possibility of internet users overlooking display ads on a poorly designed sight, there's
come a solution. It's called Native Advertising. Maybe you've seen it, but had no idea. Have you ever been scrolling through your Facebook timeline and clicked the headline of a breaking local news scandal? Then after reading to the end
you see more articles that you just can't avoid clicking?
You might not have realized that you left the local news source you were just reading. And that's because those articles you saw were meant to look like they were apart of that very
website. Hence, the word "Native". So, can you image having
relevant placement of articles regarding your business thoughtfully placed on webpages around the internet? Another reason to give WROC Advertising Solutions a call. Let us give you a new emerging
opportunity that you might not have thought
We've got you covered! With a host of new digital video platforms, one thing has remained constant; TV is still by far the most effective advertising medium. Working with WROC News 8's television
schedule and placement options, we can find the right times and programming to get your commercial in front of the perfect audience.Let us talk to you about our success stories and the many ways we can get your business or event to the
masses. We are the fun, effective, affordable station!
And That's Just the Tip of the Iceburg!
Call us now and find out about all the other solutions we have available to assist you TODAY!